OK so as always I have set myself a challenge without really knowing what I am doing. My challenge was to launch a podcast this week in my very limited work hours (However Ive been thinking about doing this for months) and wow is there a lot of info out there. It can be quite overwhelming so I have researched, collated and stripped out the waffle so I can follow this myself tomorrow when I start to build my podcast. I hope you find this helpful when you come to start your pod-casting journey! If you would like my free printable checklist then you can grab it at the end of the instructions. If you want to keep in the loop on what I discover as I start to podcast and to follow my progress feel free to join my email list (there are sign up boxes at the top and bottom of the website to make it super easy for you!)
- Think of your podcast name, find an image which represents what you do and order your Podcast artwork. This can be achieved for $5 over on Fiverr.com. Mine was from this seller but there are lots to choose from.
- Decide on a way to record your MP3 and create your first Mp3 file
- Edit your MP3 file if you wanted an intro and outro added. You can use Audacity for this too or there are Fiverr Gigs for editing audio if you are not a natural techie (remember to do what you are best at and aim to outsource the rest) You can also add in your tags (see point 4) as you export from Audacity but I just need to confirm that this does it properly as most Podcast tutorials suggest step 4 which I have skipped so far. I will record a virtual tour around Audacity so you can learn from my learnings so far ASAP.
- Tag your file using a tool such as ID3 Editor (Thanks To Audacity for sharing these here)
Find a piece of software to use:
ID3 tagging for Windows
ID3 tagging for OS X
- ID3 Editor ($15)
ID3 tagging for Linux
Thanks to “Curbuntu” for sharing these.
- Create your tags – these will vary depending on the software you use and Itunes may overwrite some depending on the RRS feed. Here are the important ones and please note that not every tagging program has them all.
- Track: This is your episode number. I would keep a spreadsheet with number, topic and guest so you can refer back when you want to refer to a previous episode.
- Title: Include your episode number again here and then the title of the episode. Be descriptive to help your listeners and peak interest.
- Artist: the name(s) of the episode host(s) or name of your network. Again remember to use words to help people find you. For instance Victoria Casebourne: Online Entrepreneur, Blogger and Mum
- Album: the title of your podcast as a whole Don’t forget Itunes is also a search engine so be sure to include some search terms such as “The School Run Podcast: Mums in Business | Blogging | Inspiration | Motivation | Productivity”
- Year: the year you have released the episode.
- Genre: Choose your most relevant
- Comment: a short summary of your episode. This may be the same of the Summary
- Copyright: your copyright information. For instance“© 2015 Victoria Casebourne”
- URL: a link to your show notes
- Cover / picture / album art: your podcast cover – see above
- Summary – by default this will take your blog post text to put here but ideally you will want to override this to be more useful. Include things like bullet point lists, links to show notes on your site and information on how to contact and feedback. Make sure it is engaging and contains your keywords again. You can have upto 4000 characters
- Upload to your host. While you can host yourself it is recommended to use a podcast hosting service in-case you get lots of traffic. You basically upload your podcast to something like Libsyn.com and then ITunes and Stitcher pulls it in from the RSS feed (you don’t need to know what that means and how it works to make a podcast ;-)) .You can find your RSS feed in Libsyn via Destinations Tab and then quick links. Mine is http://victoriacasebourne.libsyn.com/rss so you know what you are looking for.
- IMPORTANT. I missed this step as was not in any of the tutorials I watched. You must go to the destinations tab in Libsyn and then click on the “Libsyn Classic Feed” and then select your ITunes categories which match your niche. I also filled in my name and email and ticked to show show image for episodes at the bottom. Also Fill in the Itunes Store basics with the details from above otherwise they will be blank which is not very helpful.
- First Test: Validate your RSS by entering the link at http://feedvalidator.org/
- Second Test: Subscribe to your URL via ITunes. Open ITunes and then -> File -> Subscribe to Podcast and enter your RSS feed link (above). This should then start downloading your files onto your copy of ITunes.
- Now you are ready to submit your new podcast to Itunes. Launch ITunes and then go to ITunes Store and click Podcasts. On the right of the page there is a link saying to ‘Submit Podcast’ and then just follow their lead from there. As long as you have done as above it should go through without error. You have to allow 48 hours for them to review and approve before it goes into the shop. You can also submit to Stitcher too to reach a different audience.
- You will want to make an impression in the first 8 weeks as you will be under New and Noteworthy.
I will keep adding to this as I go through my podcast journey to make sure it is as helpful as possible for you.